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Entrepreneurship

Always dream big, start smart. This entrepreneurship course is your first real business move. 

(ENTPRSHP.AS1) / ISBN : 978-1-64459-707-1
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About This Course

Enroll in our Entrepreneurship online course to develop the skills, mindset, and strategies needed to launch and grow a successful business. 

In this course, you’ll explore key topics like opportunity recognition, business modeling, ethical leadership, and financial planning. Learn how to craft a compelling pitch, build a strong brand, and leverage creative problem-solving techniques to kickstart viable ventures. 

Take the first step toward your entrepreneurial future today. 

Skills You’ll Get

  • Opportunity Recognition: Identify and evaluate viable business opportunities through market research and competitive analysis.
  • Business Model & Plan Development: Design a business model, conduct feasibility studies, and create a solid business plan.
  • Problem-Solving & Innovation: Develop techniques for brainstorming, design thinking, and lean startup methods to refine entrepreneurial solutions.
  • Pitching & Storytelling: Craft compelling pitches and communicate your entrepreneurial vision to investors, customers, and partners.
  • Financial & Resource Planning: Understand startup financing, budgeting, and resource management to ensure sustainable growth.
  • Ethical Leadership & Social Responsibility: Build a values-driven venture by integrating ethical decision-making and corporate social responsibility (CSR) into your business strategy.
Download Course Outline

1

Preface

  • About OpenStax
  • About OpenStax resources
  • About Entrepreneurship
2

The Entrepreneurial Perspective

  • Introduction
  • Entrepreneurship Today
  • Entrepreneurial Vision and Goals
  • The Entrepreneurial Mindset
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
3

The Entrepreneurial Journey and Pathways

  • Introduction
  • Overview of the Entrepreneurial Journey
  • The Process of Becoming an Entrepreneur
  • Entrepreneurial Pathways
  • Frameworks to Inform Your Entrepreneurial Path
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
4

The Ethical and Social Responsibilities of Entrepreneurs

  • Introduction
  • Ethical and Legal Issues in Entrepreneurship
  • Corporate Social Responsibility and Social Entrepreneurship
  • Developing a Workplace Culture of Ethical Excellence and Accountability
  • Summary
  • Discussion Questions
  • Case Questions
5

Creativity, Innovation, and Invention

  • Introduction
  • Tools for Creativity and Innovation
  • Creativity, Innovation, and Invention: How They Differ
  • Developing Ideas, Innovations, and Inventions
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
6

Identifying Entrepreneurial Opportunity

  • Introduction
  • Entrepreneurial Opportunity
  • Researching Potential Business Opportunities
  • Competitive Analysis
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
7

Problem Solving and Need Recognition Techniques

  • Introduction
  • Problem Solving to Find Entrepreneurial Solutions
  • Creative Problem-Solving Process
  • Design Thinking
  • Lean Processes
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
8

Telling Your Entrepreneurial Story and Pitching the Idea

  • Introduction
  • Clarifying Your Vision, Mission, and Goals
  • Sharing Your Entrepreneurial Story
  • Developing Pitches for Various Audiences and Goals
  • Protecting Your Idea and Polishing the Pitch through Feedback
  • Reality Check: Contests and Competitions
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
9

Entrepreneurial Marketing and Sales

  • Introduction
  • Entrepreneurial Marketing and the Marketing Mix
  • Market Research, Market Opportunity Recognition, and Target Market
  • Marketing Techniques and Tools for Entrepreneurs
  • Entrepreneurial Branding
  • Marketing Strategy and the Marketing Plan
  • Sales and Customer Service
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
10

Entrepreneurial Finance and Accounting

  • Introduction
  • Overview of Entrepreneurial Finance and Accounting Strategies
  • Special Funding Strategies
  • Accounting Basics for Entrepreneurs
  • Developing Startup Financial Statements and Projections
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
11

Launch for Growth to Success

  • Introduction
  • Launching the Imperfect Business: Lean Startup
  • Why Early Failure Can Lead to Success Later
  • The Challenging Truth about Business Ownership
  • Managing, Following, and Adjusting the Initial Plan
  • Growth: Signs, Pains, and Cautions
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
12

Business Model and Plan 

  • Introduction
  • Avoiding the “Field of Dreams” Approach
  • Designing the Business Model
  • Conducting a Feasibility Analysis
  • The Business Plan
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
13

Building Networks and Foundations 

  • Introduction
  • Building and Connecting to Networks
  • Building the Entrepreneurial Dream Team
  • Designing a Startup Operational Plan
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
14

Business Structure Options: Legal, Tax, and Risk Issues 

  • Introduction
  • Corporations
  • Partnerships and Joint Ventures
  • Limited Liability Companies
  • Sole Proprietorships
  • Additional Considerations: Capital Acquisition, Business Domicile, and Technology
  • Mitigating and Managing Risks
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
15

Fundamentals of Resource Planning 

  • Introduction
  • Types of Resources
  • Using the PEST Framework to Assess Resource Needs
  • Managing Resources over the Venture Life Cycle
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
16

Next Steps

  • Introduction
  • Launching Your Venture
  • Making Difficult Business Decisions in Response to Challenges
  • Seeking Help or Support
  • Now What? Serving as a Mentor, Consultant, or Champion
  • Reflections: Documenting the Journey
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
A

Appendix A: Suggested Resources

  • Entrepreneurial and Small Business Support (General)
  • Entrepreneurial and Small Business Support (Specific Groups)
  • Vision Statement, Mission Statement, and Goal Setting
  • Business Models and Business Plans
  • Funding, Finances, and Accounting
  • Legal Issues in Entrepreneurship
  • Marketing
  • Pitching
  • Operational Resources
  • Research Sources for Demographic and Marketing Data
  • Tools for Creativity and Problem Solving
  • Lean Startup and Pivoting
  • Networking and Trade Organizations

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A digital entrepreneur builds and runs a business primarily on the Internet. This could include e-commerce, digital marketing, content creation, SaaS, affiliate marketing, or online coaching. 

They leverage digital tools to reach customers, automate processes, and scale their business globally. 

  • Small Business Entrepreneurship: local shops, freelancing
  • Scalable Startup Entrepreneurship: tech startups, venture-backed businesses
  • Social Entrepreneurship: businesses focused on solving social issues
  • Corporate Entrepreneurship: innovation within established companies
  • Online Entrepreneurship: digital-first businesses like e-commerce, blogging, or apps

A solopreneur runs their business entirely alone (e.g., freelancers, bloggers, solo consultants), while an entrepreneur builds a team and scalable business (e.g., startups, agencies, e-commerce brands). 

  • Flexibility: Work from anywhere, set your own hours.
  • Low Startup Costs: Many online businesses require minimal initial investment.
  • Global Reach: Sell to customers worldwide, not just locally.
  • Passive Income Potential: Automate sales with digital products, ads, or memberships.
  • Scalability: Grow quickly without physical limitations.

Not exactly. Freelancing is selling your skills (like copywriting, design, lead generation, or coding) as a service. In comparison, entrepreneurship involves building a business that can run independently (like an e-commerce store, SaaS, or brand). Freelancers can become entrepreneurs by scaling their services into a larger business. 

Yes! You’ll learn bootstrapping, crowdfunding, pitching to investors, and alternative funding strategies.

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