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Psychology of UX Design

A UX design course that teaches, engages, and upgrades your skills. Understand user psychology and behavior.

(UX-DESIGN.AW1) / ISBN : 978-1-64459-643-2
Lessons
AI Tutor (Add-on)

About This Course

Enroll in our UX design course to master the psychology behind great design and create digital experiences users love.

In this course, dive into the laws of psychology, such as Fitt’s, Hick’s, and Miller’s, that shape how people interact with apps and websites. Learn how biases and effects like the Zeigarnik Effect and Halo Effect influence decisions, and use gamification to boost engagement.

With real-world examples from brands like Airbnb, Swiggy, and Amazon, you’ll see how top UX designers craft intuitive, persuasive interfaces.

Skills You’ll Get

  • Applying Psychology to Design: Use Fitt’s Law, Hick’s Law, and Gestalt principles to create intuitive interfaces.
  • Predicting User Behavior: Understand cognitive biases (like Anchoring & Confirmation Bias) to anticipate how users think.
  • Gamification Strategies: Boost engagement using scarcity, social proof, and reinforcement techniques.
  • Optimizing Decision-Making: Reduce cognitive overload with Miller’s Law and Jakob’s Law.
  • Enhancing Usability: Leverage effects like Zeigarnik and Von Restorff to guide user actions.
  • Avoiding Design Pitfalls: Spot and fix UX mistakes caused by biases (Negativity Bias, Default Bias).
  • Persuasive Storytelling: Craft compelling narratives in UX to keep users hooked.
Download Course Outline

1

Introduction

  • Section I – Psychology Laws
  • Section II – Psychological Effects
  • Section III – Gamification
  • Section IV – Biases
2

Fitt’s Law

  • Introduction
  • History
  • How to avoid Fitt’s law mistakes?
  • Conclusion
3

Hick’s Law

  • Introduction
  • History
  • Let us understand Hick’s law 
  • Conclusion
4

Miller’s Law

  • Introduction
  • History
  • Understanding Miller’s law with examples
  • Conclusion
5

Jakob’s Law

  • Introduction
  • History
  • Jakob’s law and its usage
  • Tips and strategies to use Jakob’s Law
  • Conclusion
6

Tesler’s Law

  • Introduction
  • History
  • Real-life examples of Tesler’s law
  • Tips to use Tesler’s law
  • Conclusion
7

Gestalt’s Law

  • Introduction
  • History
  • Law of proximity
  • Law of similarity
  • Law of continuity
  • Law of closure
  • Law of focal point
  • Conclusion
8

Doherty Threshold

  • Introduction
  • History
  • Examples of Doherty Threshold 
  • Conclusion
9

Zeigarnik Effect

  • Introduction
  • History
  • Use cases of the Zeigarnik effect
  • Tips to use Zeigarnik effect
  • Conclusion
10

Storytelling Effect

  • Introduction
  • History
  • Tips on how to use storytelling effectively
  • Conclusion
11

Halo Effect

  • Introduction
  • History
  • Reverse Halo effect
  • Impact of Halo Effect in UX
  • Conclusion
  • Key findings
12

Goal Gradient Effect

  • Introduction
  • History of the goal gradient effect
  • Practical examples of Goal gradient effect
  • Conclusion
13

Picture Superiority Effect

  • Introduction
  • History of PSE
  • Know what makes images memorable
  • Conclusion
14

Von Restorff Effect

  • Introduction
  • History
  • Von Restorff affects everyone
  • Use of Von Restorff effects by UX Designers
  • Conclusion
  • Points to remember
15

Gamification in UX Design

  • Introduction
  • Scarcity
  • Social proof
  • Reciprocation
  • Reinforcement
  • Shared commitment
  • Conclusion
16

Biases in UX Design

  • Introduction
  • Confirmation bias
  • Negativity bias
  • Research bias
  • Default bias
  • Anchoring bias
  • Tips to overcome anchoring biases
  • Conclusion

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Yes, you can learn the fundamentals of UX design in 3 months with structured learning, hands-on labs, and gamified features. This ux designer course accelerates your learning with psychology-based principles, real examples, and actionable techniques. 

There’s no strict degree requirement. UX designers come from diverse backgrounds, like psychology, graphic design, or even IT. What matters most are: 

  • Skills (user research, wireframing, prototyping)
  • Portfolio (real or case study projects) 
  • Understanding of UX principles. 

UI/UX is tech-adjacent. It blends design, psychology, and problem-solving to improve digital products. While coding isn’t mandatory, collaborating with developers is common. 

UX designers typically earn slightly more than UI designers because of their focus on research, strategy, and usability. However, senior UI/UX hybrids (or those in product design) often command the highest salaries.

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